In an effort to ensure that creativity, quality and ambition is prioritized over spreadsheet logic, we have formulated the following disrupter-statements. They are intended to challenge traditional business models and mindsets where, sometimes, decisions are made to maximize the short term profit. We aim for long term happiness – for ourselves and our clients.

These statements are meant to be disruptive – and remind you to stay critical. Don't do it all at once. (But if you do, remember to share your story.)

The primary objective is the end user

If not for the end user, then what for? Just because it works in a strictly technical sense or matches the specs to the point doesn't mean it works for the end user.

Forget about money for a while - it corrupts decision processes and despite what they say money doesn't care about innovation. Right.

Make it personal

You should care. Leverage your own interests. What do you gain? Punch yourself hard in the face if you just said money.

Make sure that you learn something new in every project. The assembly line times are over.

Ignore cost of development

What would you do if you could choose? What if you also have to maintain the solution in the long term?

Favor making the right long term decisions. We can't keep wasting our time making up for short term thinking.

Explore, philosophize, rationalize

Peek into the dark corners. Think about what you found. Let it ferment for a while. And then come up with an explanation. In that order.

If you rationalize to early in any process, you might end up ruling out the obvious (breakthrough).

Be uncompromisingly ambitious

So someone said you shouldn't do it? What the hell do they know. It is likely they are just scared. Don't be scared.

Think even bigger. Swim with the sharks. Drown a little each day. We need new ideas and the bravery to pursue them.

Build it three times

Something new will arise in the process, if nothing else you will get a pretty good idea about the cost of your own bad habits.

Learn from new experiences. Deal with your past mistakes. Understanding will sink in.

Forget about fitting in

It is a waste of time and energy. Sheep fit in. Are you a sheep? I didn't think so.

People will tell you what to do, how to do it and what to look like while you do it – all the time. A lot of times they are wrong.


Or smoke weed. Lower your brain frequency to lessen resistance. Let go for a while to get a better grip.

In the midst of loose ends and tight deadlines you may not be able to see the forest for all the trees. It's there.

Get lost in details

Take it all the way to the extreme. Out there on the edge there is a new idea waiting to be discovered.

It's only when you make that final detail fall into place that you don't have to worry about it next time.

Gain experience through insane experiments

Waste your time building something completely useless just for fun. You will learn something you didn't expect.

I challenge you. See, it wasn't useless after all.

Never listen to guys/girls in suits

No comment needed.

Share everything

Sharing is selfish caring. You give, you get. It really is that simple.

If you don't share, you don't get feedback. If you don't get feedback you limit your growth possibilities. But it doesn't work if you only share shit.

Feel free to curse

Be passionate. Consider it a spice. Keeping it stacked up inside won't make anyone happier.

Just don't overdo it. Too many spices will mess up your meal. Remember to be polite now and then.

Bring patience and expect hard work

Don't pretend everything is a piece of cake, but eat it as if it was. Nobody likes a whiner.

Only with endurance will you prevail. Life is tough – you'll be tougher.

Make yourself proud

Because in the end you are the one staring back from the mirror. If something makes you embarrassed, you should stop doing it right now.